From his own kitchen to over 5 million meals sold
In 2017, Joerg was faced with a decision: a secure job offer at a large company - or the urge to build something of his own. Something that would really make a difference.
The trigger? His own everyday life. Between deadlines, sport and the normal madness, one thing always fell by the wayside: healthy and affordable food. The options on the go? Either unhealthy or overpriced - or both.
So Joerg searched for a solution. And found: nothing.
Not a single option that was quick, healthy, cheap AND wholesome. So he did what founders do - he started experimenting himself. In his own kitchen. Mixing ingredients, tasting, discarding, starting again. Always with the same goal in mind: a meal that provides everything the body needs - without compromising on flavour, quality or price.
What began as a personal experiment became the first completely ready-to-drink meal in Europe.
Over 5 million meals sold later, one thing is clear: the demand was huge. Thousands of people put their trust in Saturo every day because they had exactly the same problem. And because they realised - finally there is a solution that really works.
And it should stay that way.
That's why Saturo is still not a corporate product. Not a playground for investors. We are owner-managed and completely independent - because this is the only way we can make the right decisions.
This freedom means that we think long-term, not in quarterly reports. We improve things out of conviction, not out of pressure. And every single decision is based on two simple questions: Is it good for our customers? Does it make our product better?
If the answer is yes twice, we do it. If not, we don't. It's as simple as that.
Everything in the product. Nothing in empty promises.
While others spend millions on elaborate advertising campaigns, we invest where it really counts: in the best possible product and in people who care about you.
With 36 grams of protein per bottle, we offer the highest protein content among ready-to-drink meals. Our entire range is 100% vegan. And if you call or write to us, you won't end up in an anonymous call centre, but with our team in Vienna - with people who know every product inside out and who really want to help.
We believe that an excellent product speaks for itself. And the feedback from our community confirms this every day.
All Natural - and we mean it.
"Clean label" is not a marketing buzzword for us, but a promise. Saturo only contains what really needs to be in there. Natural flavours instead of artificial additives. Ingredients you can pronounce. Regular, independent tests, because trust has to be earned.
And sustainability? Is a matter of course for us, not just an empty phrase. Our bottles are made from 51% recycled plastic and are part of the deposit system. Our production is located in Germany and the Netherlands - short distances, high standards, transparent supply chain. From raw materials to packaging, every step is well thought out.
What drives Joerg today
Exactly the same as in 2017: making a product every day that really helps people. Not the cheapest. Not the loudest. The best.
Saturo is more than just a drinkable meal. It's a choice - for conscious nutrition, for independence, for real quality instead of empty promises.
If you see it the same way, you've come to the right place.
