The Saturo Story
Independent and owner-managed from Vienna since 2017. Over 5 million meals sold.
Independent & Owner-Managed
No investors, no compromises. Every decision is ours to make.
Natural & Vegan
Every ingredient has a function. And all of them are plant-based.
Developed in Austria
We developed our drinks ourselves in Vienna and produce them in Germany.
Independent – and staying that way.
Saturo isn't a corporate product. Not a playground for investors. We're owner-run and completely independent — because that's the only way we can make the right decisions.
That freedom means we think long-term, not in quarterly reports. We improve things out of conviction, not pressure. And every single decision comes down to two simple questions: Is it good for our customers? Does it make our product better?
If the answer is yes twice, we do it. If not, we don't. It's as simple as that.
Over 5 million meals sold
Thousands of people rely on Saturo every day because they had the same problem. And because they realised — finally, there's a solution that actually works.
From his own kitchen to Europe's first ready-to-drink meal.
In 2017, Joerg faced a choice: a safe job offer at a big company — or the urge to build something of his own. Something that would actually make a difference.
The trigger? His own daily life. Between deadlines, exercise and the usual madness, one thing always fell by the wayside: healthy, affordable food. The options on the go? Either unhealthy or overpriced — or both.
So Joerg went looking for a solution. And found: nothing.
Not a single option that was quick, healthy, affordable AND nutritionally complete. So he did what founders do — he started experimenting himself. In his own kitchen. Mixing ingredients, tasting, scrapping, starting again. Always with the same goal in mind: a meal that delivers everything the body needs — without compromising on taste, quality or price.
What started as a personal experiment became Europe's first fully ready-to-drink meal.
Sustainability is not a slogan.
100% Vegan
Our entire range is plant-based. Good for you. Better for the planet.
51% Recycled Plastic
Every bottle is made from over 50% recycled plastic and is part of the deposit return scheme.
Produced in Germany
Short transport distances and high quality standards keep the environmental footprint small.
Best product instead of loudest advertising.
While others pour millions into flashy ad campaigns, we invest where it actually counts: in the best possible product and in people who look after you.
With 36 grams of protein per bottle, we offer the highest protein content of any ready-to-drink meal. Our entire range is 100% vegan. And when you call or write to us, you won't end up in some anonymous call centre — you'll reach our team in Vienna. People who know every product inside out and genuinely want to help.
We believe a brilliant product speaks for itself. And the feedback from our community proves us right every single day.
Ingredients that we trust ourselves.
There's nothing in Saturo that doesn't need to be there. Natural ingredients instead of artificial additives — real cocoa powder, real Bourbon vanilla, real strawberry powder. Regular testing by independent labs so you can trust what's on the label.
Every ingredient has a purpose: protein from soybean and fava bean, fibre from chicory root, omega-3 from rapeseed oil. No fillers, no fine print.
Get to know our Saturo Team
We're a small team in Vienna. No corporate structures — just dedicated people who are passionate about one thing. Who drink the products themselves every day. Who pick up the phone when you've got questions. And who'd rather quietly improve than make loud promises.
Joerg – Founder & CEO
Founder, CEO, first ever customer. Been drinking Saturo since day one – and still decides what goes in and what doesn't.
Agnes – Operations & Logistics
Makes sure that your Saturo arrives on time. Responsible for logistics, B2B and everything that needs to run smoothly behind the scenes.
Gregor – Marketing & Support
Writes the newsletters in your inbox, answers your messages and makes sure that you are heard as a customer.
We are here for you.
When you get in touch, you won't get a bot — you'll get someone who drinks Saturo themselves and truly understands your question.
Drop us an email at support@saturo.com or give us a ring: +43 1 395 079 400. Monday to Friday, 9am–5pm.
